One platform for every benefits moment

Benefits are complicated. Using them shouldn’t be. ALEX combines decision support, enrollment, benefits administration, and year-round guidance into one intuitive experience, all powered by modern architecture and decades of experience helping people make better decisions.

Meet ALEX

What is an HSA?

ALEX users save 47% more in their HSAs than the national average.

When am I eligible for Medicare?

ALEX delivers clear, honest guidance for employees and their loved ones.

Should I get critical illness insurance?

ALEX helps employees understand and value voluntary benefits without all the fine print.

Thousands of companies trust ALEX

Clarity over complexity.

Employee benefits management should cut through the noise, not contribute to it. While most tools flood employees with information or rely on static logic, ALEX blends real claims data with behavior-based guidance to help your employees make smart choices during open enrollment and beyond.

The result? Fewer questions, better outcomes, and a stronger return on your benefits investment.

Benefits administration, built into ALEX Home

ALEX Home now brings decisions, enrollment, and benefits administration into one place. Fewer handoffs, fewer questions, and a more connected experience for everyone involved. Easier for employees to navigate and easier for HR/brokers to manage.

Take a Closer Look

When benefits guidance works, you can see it.

Case Study

“I can’t be everywhere at once. With ALEX, we’re able to scale our benefits recommendations in a personalized way.”
Markus McVay, Senior Total Rewards Consultant, Bright Horizons

85% of employees better understand their benefits with ALEX

Support the decisions that matter before, during, and long after enrollment.

Onboarding & Offboarding

Set employees up for success, and send them off with confidence. ALEX equips employees with clear guidance, leaving fewer questions for you.

See It in Action

Open Enrollment

ALEX gives employees plan recommendations grounded in their real spending, preferences, and needs—not just generic calculators. So you can spend less time explaining and more time strategizing.

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Benefits Communication

You can’t be everywhere at once. ALEX stays active year-round, delivering timely nudges and education tied to life events, deadlines, and everyday needs.

Dive Deeper

Medicare & Retirement

From plan comparisons to 401(k) distributions, ALEX supports aging employees with clarity and care, without putting it all on HR.

Revamp Retirement Benefits

Strategic support for every role in the benefits conversation.

Employers
Give employees the support they need to choose wisely, while lightening the lift for your team.

Brokers
Offer something better than “point solutions.” ALEX helps you solve persistent client pain points with proven, scalable value.

Carriers
Improve plan comprehension and participation with personalized, data-driven education and less strain on HR.

Partners
Build on ALEX’s behavioral science-backed platform to offer better guidance and engagement across your solution.

Insights to help you cut through the noise.

Because the more confident your people are, the better your benefits perform.

Confidence isn’t a feeling. It’s a result.

ALEX helps employees understand their benefits, make informed choices, and stop second-guessing. You’ll see a stronger plan fit, fewer questions, and meaningful engagement without extra work.

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